We must not forget that what makes the difference between success and failure is knowing how to do and knowing how to be.

In a world where good image, knowledge, values and good behavior prevail, it is very important to learn the tools that will help us know how to behave, both personally and socially as well as business.

With the Protocol we communicate, we respect each other at all levels, we create consensus and recognition.  That is why it is necessary to understand this human facet as an essential element when establishing relationships.